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Design / Art Direction / Illustration

Vitamin Well

Faculty Focus

Art Direction / Design

Working Together with Vitamin Well and illustrator Mat Hunkin, we developed these concepts to target the youth/student market. It was essential to retain Vitamin Wells well researched and minimal branding, but also to introduce a more playful and youthful feel in order to engage the market. By sticking to minimal color and simple linework in Matt's illustration we managed to mesh these two concepts well and to good public response.

Editorial
Identity
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